What's Your Non-Responsive Website Costing You?

According to U.S. Retailers and Financial Services1, it is estimated that $24.5 billion in revenue was left on the table due to poor website user experience. This means that customers went to a website with the intent of buying something, and either couldn’t find what they wanted or could not complete the purchase, due to a poorly designed or functioning website. These customers then either took their business to another website, a brick and mortar store, or did not buy the item they were after. Ultimately, this can hurt businesses, both small and large ones.

Have ever visited a website where you had to zoom in to read it or attempt to click a link? Then you have experienced a website that was not designed to be easy to use with your device. More often than not a potential customer will just leave a site if it becomes a frustration to use.

As a business owner, it is your responsibility to know how your customers are interacting with your website. Unfortunately, this crucial information is often neglected. Your company's first impression is, in many cases, totally dependent on the quality of your website. And the days of everyone surfing the web only on desktop computers are long past.

If your website isn't designed to be responsive, your first impression is going to suffer. You want your site to look great and be easy to use whether your customer is on a laptop, tablet, phone, living room tv, or any other device they may be using.

If you are unsure of what a responsive website design is, it's a website that is designed so that all of the on page elements (pictures, text, menu's, etc.) are dynamically arranged and formatted in the best way possible for the size of the screen that your customer is viewing it. With the increasingly wide variety of devices used to surf the internet, a one size fits all approach no longer works. A website designed to look good on a large HD computer monitor will be nearly unreadable on a smartphone unless the website was designed to reformat the page specifically for a small screen.

A research study by Google2 showed that 75% of internet users prefer a mobile-friendly website and 96% of online shoppers have encountered sites that were obviously not designed to be viewed from a mobile device. The same study confirmed that a large majority of consumers are more likely to make a purchase on a mobile friendly website. This is why Google has started using mobile readiness as a ranking factor for search. That means that when someone searches for your keywords on a smartphone websites that are responsive will rank higher than one that is not. This by itself is reason enough to make sure your website is a responsive one.

Currently, many companies still do not have responsive websites. This gives any company that does a tremendous advantage. Mobile internet users actively look for websites to buy from on their mobile devices. With these statistics, it is only good sense to cater to this rapidly growing consumer base.

Additionally a responsive website eliminates for having two versions of your website, a mobile only and a desktop version. This reduces the type of confusion you see with companies that have a separate website and address for mobile and desktop users. It also means that whether a consumer is viewing your site from a computer or a smartphone your url will be easily recognizable.

Managing your responsive website is as easy as managing your desktop site. The responsive code is built into the design. Once it is done, it just works. You do not have to worry about whether the content you are adding is formatted for a phone or desktop because your responsive website is designed to take care of that dynamically.

But the main benefit is having a responsive website isn't just that it makes the business owners life easier, it also benefits your customers. Your customers will appreciate that your site is easy to use on whatever device they are on. Since many of your competitors have not yet made the switch, you will stand apart and reap the rewards of having happier customers.

While it can be pricey keeping up with the latests trends in website design, failing to do so can end up costing you more in the long run. $24.5 billion dollars was lost last year, simply because companies failed to focus on the user experience of their websites. Can your company afford to miss out on it's share of this money? If not, decide now is the time to upgrade your website to a responsive design.

Contact us today for a free website assessment and quote. 

Citations:

1. https://www.jumio.com/2015/08/24-5-billion-in-revenue-left-on-the-table-...

2. http://www.google.com.au/think/research-studies/what-users-want-most-fro...